International East Asian industrial conglomerate, Lotte has a new gum out called Fit's. They have recently been advertising it in Japan with this eerie dance sequence on TV:
Apparently they are also hosting a video dance contest wherein contestants have to record themselves doing the crazy Fit's dance. Looks like the winner will get $100,000. Here are a few examples:
and my personal favorite...
One more thing. Good luck getting that song out of your head ;)